Why Should You Hire a Professional Photographer For Your Business
Through my own experience and from what I've heard from others, many businesses often question the need to hire a professional photographer.
My aim in this post is to highlight a few of the reasons why businesses should be outsourcing their imagery requirements to professional photographers.
First and foremost, it will bring you more money. As a business, you want your potential customers to spend money with you, the best way to get them to do this is to show them why they should - portraying the best version of your property/ hotel/ restaurant/ whatever you business may be.
ESTATE AGENTS - REAL ESTATE PHOTOGRAPHY
For Estate Agents trying to sell a property, having high quality professional imagery can help sell quicker and faster. Scientific studies tracking the eye movements of consumers viewing properties have highlighted that the majority will look straight at the images first and then will head to the description of the property if they like the images they are seeing.
Also, a study undertaken looking at trends of sales highlights that listings with better photography command higher prices and so spending a little bit of money on a professional real estate photographer can have a direct impact on the final price of the home.
HOTELS & RESTAURANTS
Very similar to property photography, having high quality awe-inspiring imagery is key to get those reservations on the books.
Guests pay a lot of attention to the visuals. As a hotel business, many of your visitors will be new guests who have randomly discovered your site or social media and made a decision to stay mainly because of your visual online presence. Having outstanding professional photography helps them make a decision.
Expedia is a company within the tourism sector that runs eye tracking studies through their website. Their experiments show that most people look straight at the images first, and if they like what they see, view the rest of the listing.
Potential guests want to be able to visualise themselves in your property, whether it be relaxing in a beautiful bedroom, having a cheeky cocktail or two in your bar, or dining in your fashionable and exclusive restaurant.
Professional photographers take time to stage the scene, rearranging a room to ensure the they get the best out of it. Taking the picture is just a fraction of the work, the editing post shoot is when we create awe-inspiring results. Important details are enhanced, and key things hidden if required, horizontal and vertical lines are used to create well composed photos. Images can be provided in a variety of formats for use both online and for printed advertisements.
Thank you for taking the time to read this post. I hope I have highlighted some of the key reasons why it's a good idea to hire a professional photographer for your business needs - If nothing else, remember: Beautiful rooms deserve beautiful photography!
If you are interested in getting some professional imagery for your business don't hesitate to get in touch!
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